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Breaking New Frontiers: MainAd Launches in the USA

We have some very exciting news to announce at MainAd: we have officially launched in the United States of America!    Since its inception in 2007, MainAd has grown into a global company, serving more than 300 brands in over 60 countries. Breaking ground in arguably the most competitive market in the advertising sector is […]

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A Mother’s Day as Never Before

Insights and tips from the Covid-19 pandemic Mother’s day in 2020 is a unique one, with most people around the world celebrating it under lockdown conditions. As Covid-19 continues to shape a new reality, what are the key takeaways from this year’s Mother’s Day? Here is a list of four insights and tips to help […]

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Why You Shouldn’t Stop Advertising During a Pandemic

The disruption to day-to-day life brought on by the Covid-19 pandemic has greatly redefined online consumer behaviour. There is no certainty on how long the Covid-19 emergency would last for. In a study of the country that was the first to experience the crisis brought on by the pandemic outside the Asian continent, it was […]

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‘Bid Smart, Convert More’ – Explained

Our flagship performance marketing technology uses real-time machine learning to provide brands with better-than-human buying at single-user level. LOGICO offers video, performance and in-app retargeting solutions to increase awareness, target bounced users and boost brand loyalty. With LOGICO you can put your investment only on the users who are most likely to make it through […]

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Leveraging the Use of Programmatic in Healthcare and Pharma

Programmatic advertising has seen a remarkable surge in the past few years and is anticipated to account for 89% of all spend in digital advertising in the US by 2021. On the other hand, the healthcare and pharmaceutical industries have been lagging behind in overall digital advertising. These industries make up only 2.8% of total […]

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