MainAd joins Shenzhen Cross-Border E-Commerce Association (SZCBEA)

This strategic partnership will help support China’s e-commerce and cross-border businesses through the use of MainAd’s proprietary technology ‘Logico’

SHENZHEN, CHINA, 7 August 2019 – MainAd, the international advertising technology company and creator of ‘Logico’ – a predictive machine learning technology – is partnering with Chinese e-commerce body, the Shenzhen Cross-Border E-Commerce Association (SZCBEA), in a move to support China’s booming e-commerce industry.

The partnership will help boost data-driven brands and advertisers, and bolster support for Chinese e-commerce and cross-border markets by giving them unique access to the worldwide media through MainAd’s tailored bidding technology. This new venture will be headed up by Piero Pavone, Chief Operating Officer and Co-Founder, and Larraine Criss, Chief Product Officer.

The SZCBEA is committed to strengthening mutual cooperation through the joint efforts of the government and commercial enterprises, and creating the sustainable development of cross-border e-commerce.

Wenjie Gao, MainAd’s Business Development Executive for APAC, said of the partnership, “We chose Shenzhen Cross-Border E-Commerce Association as our strategic partner because they are the leading supporter in the international market for China’s e-commerce expansion outside their motherland.”

Also commenting on MainAd’s membership, the SZCBEA’s Executive Chairman Winnie Wang, said, “We believe working together gives us a mutual benefit to boost cooperation and proactive development in the Chinese e-commerce industry.”

MainAd’s client portfolio includes global online fashion company, Newchic, and DHGate – the largest B2B cross-border e-commerce trade platform in China – with plans for further expansion through this latest partnership with Shenzhen. MainAd’s technology ‘Logico’, uses machine learning and cloud technologies to offer speed, flexibility and accuracy to clients’ programmatic and retargeting strategies. The tech, which is crafted specifically for data-driven brands and advertisers, helps to add a valuable layer of intelligence to MainAd’s clients’ campaigns.


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About MainAd:

MainAd is an international advertising technology company, focusing on performance results accomplished through its programmatic know-how and proprietary tech, ‘Logico’. The company specialises in global display and retargeting ad campaigns, and ‘Logico’ utilises machine learning and cloud technologies to extend the benefits of bespoke programmatic campaigns to brands. Using its data-based expertise, MainAd amplifies advertising performance while delivering transparent and fair results.

Founded in 2007, MainAd is a privately held company that services international brands across 80 markets, with offices in Italy, the UK, Turkey, India, and The Philippines, and sales representatives also present in APAC. The company actively expands its services by investing in projects, such as its ventures ProfiliAd and LeadBI. MainAd holds membership for the IAB UK and IAB Italy, where the company sits on the board. MainAd is also a registered vendor with the IAB’s Transparency and Consent Framework. For more information please visit

MainAd is committed to supporting humanitarian and social causes. The company actively provides for projects in Mozambique, India and Peru through chosen charity Terre des Hommes.


About the Shenzhen Cross-Border E-Commerce Association:

Shenzhen Cross-border E-Commerce Association was founded on May 20, 2014, acting as the bridge of the government and enterprises, and the initiator and advocator of industry standards. The Association aims to assist the government to develop industry policies, response to industry information and aspirations timely and accurately, solve the common problems of the industry, safeguard the common interests of the industry, encourage cohesion and form concerted efforts to promote industry reform and development.

The Association has set up a professional team dedicated to members’ service, legal affairs, finance, talent training, policy study, industrial park, supply chain, global business development and other sectors. The Association focuses on combining the resources of government policies, enterprises, capital and talents, to provide cross-border business services.


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