MainAd Gears Up for Stronger Collaboration in the Asian Market

SHENZHEN, JANUARY 2020. MainAd, a leading adtech company specialising in programmatic display and retargeting campaigns, ended the year 2019 in Shenzhen, China, where the team participated in the Shenzhen Cross-Border E-Commerce Association Annual Meeting, China’s biggest e-commerce event focusing on cross-border businesses.

The purpose of the conference was to connect the major stakeholders and business leaders in the Chinese market involved in cross-border e-commerce activities. Winnie Wang, CEO and Founder of SZCBEA kicked off the meeting presenting the 2019 results and the 2020 strategy developed to support the members’ growth outside China.

The association was initiated to strengthen the connection between enterprises, promote fair competitive practices and open up avenues to innovation for the sector. After the commencement of the partnership with SZCBEA in August last year, COO & Co-founder Piero Pavone and CPO & Head of APAC Business Development Larraine Criss have been working closely with the association to foster the existing relationship and enhance MainAd’s activities in the area.

“The Chinese cross-border e-commerce industry saw a compound annual growth rate of 76% between 2015 and 2018, hence the aim is to provide this booming sector with the best advertising technology to support their market growth and the rising demand of Chinese consumers.” commented Pavone. “Having worked with top e-commerce brands like Newchic and DHGate, this partnership will form a stronger foundation for acquiring further expansion of our client portfolio in China.”




About MainAd

MainAd is an international advertising technology company, focusing on performance results accomplished through its programmatic know-how and proprietary tech LOGICO. The company specialises in global display and retargeting ad campaigns, and LOGICO utilises machine learning and cloud technologies to extend the benefits of bespoke programmatic campaigns to brands. Using its data-based expertise, MainAd amplifies advertising performance while delivering transparent and fair results.

Founded in 2007, MainAd is a privately held company that services international brands across 80 markets, with offices in Italy, the UK, the US, India, and the Philippines. The company actively expands its services by investing in projects, such as its ventures ProfiliAd and LeadBI. MainAd holds membership for the IAB UK and IAB Italy, where the company sits on the board. MainAd is also a registered vendor with the IAB’s Transparency and Consent Framework. For more information please visit

MainAd is committed to supporting humanitarian and social causes. The company actively provides for projects in Mozambique, India and Peru through chosen charity Terre des Hommes.


About the Shenzhen Cross-Border E-Commerce Association:

Shenzhen Cross-border E-Commerce Association was founded on May 20, 2014, acting as the bridge of the government and enterprises, and the initiator and advocate of industry standards. The Association aims to assist the government to develop industry policies, respond to industry information and aspirations timely and accurately, solve the common problems of the industry, safeguard the common interests of the industry, encourage cohesion and form concerted efforts to promote industry reform and development.

The Association has set up a professional team dedicated to members’ service, legal affairs, finance, talent training, policy study, industrial park, supply chain, global business development and other sectors. The Association focuses on combining the resources of government policies, enterprises, capital and talents, to provide cross-border business services.