Machine learning: why experience beats rules for producing better ads
Reinforcement learning can provide marketers with the adaptable decision-making needed to deliver the best ads.
Digital advertising has always been about finding the fastest way to achieve optimal results, so it’s no surprise the industry has taken a shine to machine learning (ML). Offering efficient data processing and decision making, this intelligent technology assists marketers to determine who to target, where to place ads, and how much to bid on available inventory.
Read Claudia Collu, CCO’s full piece on itproportal.com