User in the focus – Dynamic Creatives can do more than just retargeting

How do brands bring all users under one segment, and still drive engagement and direct interactions at the same time?

When one has successfully managed to target the right consumer, at the right time, and in the right location, the next step is to present them with the ‘right messaging’.

The behaviour, the interests and the preferences of every user are unique. Similarly, the messaging should be just as individual and different, which brands use to entice users. This is where dynamic creatives – also known as dynamic advertising – come into the equation, as the basis for personalisation in brand messaging.

First published by By Claudia Collu, CCO | MainAd. Read the original article here.