Retargeting – The Gift That Keeps on Giving
As the saying goes, it’s the thought that counts. But when it comes to seasonal sales, it seems that UK consumers are willing to go the extra mile and reach for their wallets to celebrate national days and holidays. With Valentine’s Day sales up by 5.5%, £600m spent on Mother’s Day, and a further £893m spent on Easter – it’s plain to see that Brits love splashing out for special occasions. In this piece, Marino Gualano, general manager and co-founder, MainAd, explains why re-targeting is so useful for retailers.
Read the full piece on exchangewire.com
Also received coverage on: RetailTechNews.com