Direct-to-Consumer Continues to Rise in 2019
“Consumers are the pivotal focus for any brand; and while the implementation of the GDPR has given them more control over their data, shoppers are at the same time demanding an extremely personal digital shopping experience that requires greater data insights.
“The rise in direct-to-consumer brands has already provided a more in-depth understanding of online customer behaviour, along with more competitive pricing and improved supply chains. Brands can take this one step further in 2019, by harnessing the power of machine learning (ML) technology in their marketing and advertising strategies. Equipped with the insights this provides, they will be able to deliver a more engaging and tailored experience for both existing and new customers, providing relevant ads and offers to make each customer journey both unique and rewarding.” – Piero Pavone, COO & Co-founder
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