ad:tech edition: Meet Larraine Criss
1. You are and you do…?
I’m Larraine, Chief Product Officer of MainAd leading the process in defining the product road map. I team up with our COO and CTO to drive our key projects to completion. Outside my CPO role, I am also engaged in business development activities with potential partners and 3rd party solution providers.
2. I’ve come to your stand. Tell me more…
Whether you’re looking to increase brand awareness or engagement, at MainAd we can help you achieve your performance KPIs, through a tailored approach to each ad campaign. Our self-learning technology Logico has AI capabilities which can deliver optimal performance results, through a single-user targeting approach.
3. What are you looking forward to at ad:tech? Do you have any predictions?
I’m thrilled to know more about this year’s theme which is Post-Advertising Era because it’s channel-agnostic clincher coincides with our Logico’s publisher agnostic feature!
Tips: make most of your time by browsing the exhibitor’s list beforehand and pre-arrange your meetings.