dmexco edition: Meet our tech powerhouse
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You are and you do…?
ANOOP
– I’m Anoop, CTO at MainAd. I flourish on ever changing technical challenges that the industry provides. I design all online tools of MainAd’s use. I’ve been part of the IT portion of the digital ad space for the last 8 years and before that worked on all different sectors of banking, finance, legal and ecommerce.
PIERO
– I’m the Co-Founder and COO of MainAd. I oversee company operations in and outside of Europe, do business development in terms of our core product offerings, and I head the R&D and technology analysis of MainAd.
LARRAINE
– I’m the CPO of MainAd leading the process of defining the product road map. I team up with our COO and CTO to drive our key projects to completion. I am also engaged in business development activities with potential partners, partnership programs and alliances.
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I’ve come to your stand. Tell me more…
ANOOP
– We’ve been part of the digital ad space for a long time and have always met the challenges of digital change over the years. As a company who puts technology at the core, we work on evolving our understanding of what our clients need. Our team of diverse and expert digital technicians work on in depth, complex tasks and it’s this great insight that helps us offer the best solutions in the market. They bring an abundance of tech competence to the company, helping us to refine these solutions.
We build all tools in-house and stand tall with our products. With our bidder and powerful Machine Learning functions, that predict the best outcome, we are an ever evolving group. With the years to come, we are working towards continuously bringing simplified tools to the industry, to support advertisers with their ad strategies.
PIERO
– Our company has just reached another tech milestone with the launch of our proprietary ad tech solution, Logico. We can now assist you in achieving more efficient campaign results, with machine learning at the heart of our service. You can now target individual users in real-time using granular data points that are retrieved from a user’s browsing journey.
The launch of this simplified retargeting tool is a crucial stepping stone for the business, that can further enhance advertisers’ ad strategies.
LARRAINE
– Our bespoke retargeting approach can fit your KPIs, ensuring that you target each user in a distinct way. The data points that feed into our Machine Learning models, make accurate predictions about a user’s needs.
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What are you looking forward to at dmexco 2017?
ANOOP
– To understand challenges that people are facing and help them through providing a simple solution, so we can grow together.
PIERO
– Aside from meeting friends and partners from the industry to talk about their latest tech, I also look forward to see who provides the best beer.
LARRAINE
– To meet and greet our existing partners! I don’t meet them in person that often and so I want to make sure that I can meet them at dmexco to catch up, know about their latest developments and strengthen our partnership further. I’m also looking forward to reconnecting to previous partners and see if there is any new opportunity to do business again.
Your survival tip for dmexco:
ANOOP – Plan your visits, and stick to the plan!
PIERO – Don’t drink too much. It’s more fun to see how people act when they get drunk!
LARRAINE – Arrange your agenda by halls. This will save you tons of time running from one hall to another. Put the most important meetings either early in the morning or after lunch (when both of you are not yet so tired and/or not thinking about where to eat for lunch!).