Our Leadership TeamCOMMITTED TO RESULTS

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Marco Cotumaccio Chief Executive Officer
& Co-Founder

As Chief Executive Office & Co-founder of MainAd, Marco draws upon his experience of business operations to drive maximum value for its clients. Marco’s experience as an...

As Chief Executive Office & Co-founder of MainAd, Marco draws upon his experience of business operations to drive maximum value for its clients.

Marco’s experience as an analytical professional means he has a keen eye for detail and precision that ensures transparency is at the heart of everything MainAd does. Before establishing the company Marco developed his methodical approach to business through his understanding of architecture and legal practices.

When not crunching numbers, Marco is most likely to be found outdoors. Whether he’s sailing, taking his motorbike out, or pursuing his passion of photography, Marco enjoys seeing the world from a number of different perspectives and making the most of it.

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Piero Pavone Chief Operating Officer
& Co-Founder

As Chief Operating Officer & Co-founder, Piero is the driving force behind MainAd’s progress within the digital ad space. Piero has extensive experience as a software...

As Chief Operating Officer & Co-founder, Piero is the driving force behind MainAd’s progress within the digital ad space.

Piero has extensive experience as a software programmer with a key interest in new technical tracking systems. With never-ending curiosity, he leads innovation across all of MainAd’s business operations with a vision and strategy that allows it to maintain its competitiveness in the marketplace.

In his spare time, Piero enjoys fast-paced activities such as motor biking and horse riding. His knowledge of how to combine the best of things to get the best results makes him the perfect host – a great trait he deploys both in and out of the office.

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Marino Gualano General Manager
& Co-Founder

A skilled sales and managerial professional, Marino uses his expertise in global business development to deliver strategies aimed at driving the growth and development of...

A skilled sales and managerial professional, Marino uses his expertise in global business development to deliver strategies aimed at driving the growth and development of MainAd’s team and business operations.

Marino works to foster and maintain fruitful relationships with MainAd’s global clients, while supporting the company’s expansion plans. An expert in the world of programmatic, Marino understands the opportunities available and challenges faced by today’s brand advertisers.

With a zest for life, Marino is a firm believer for always maintaining a positive mental attitude. Fusing his beliefs with a curious mind, Marino finds passion in everything he does beyond the company environment.

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Claudia Mammarella Chief Enterprise Architect

Claudia M, our CEA, brings integral purpose to our company. Her positivity is the very fabric of our company culture and is what drives our...

Claudia M, our CEA, brings integral purpose to our company. Her positivity is the very fabric of our company culture and is what drives our objective to perform at our best, at all times. Guiding and delivering the creation of new projects, including the reorganisation of the corporate structure, for the company’s development is her forte. With numerous years of experience, Claudia M looks over the planning of legal, fiscal and tax flows in the company, alongside overseeing the development and growth of our ventures, post-launch. As CEA, she ensures the business strategy is expressed in the enterprise’s processes and systems, and cultivates stakeholder relations. She also plays a crucial role in the research and implementation phases of financial opportunities, and extends our relationships through our social responsibility endeavours, where we stay true to helping build meaningful relationships with our chosen charity, Terre des Hommes.

In her personal activities, Claudia M’s passion for all things social is top of the agenda. Whether it’s the arts or culture, her smiling genial nature governs her desire to achieve personal and professional self-development.

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Larraine Criss Chief Product Officer

Larraine is one of our company’s fastest rising stars, delivering successful strategic solutions that have amplified our growth in the Far East. Focused on research and business...

Larraine is one of our company’s fastest rising stars, delivering successful strategic solutions that have amplified our growth in the Far East. Focused on research and business development, Larraine leads our product vision, solidifying our products/services to develop profitable customer acquisition channels. Together with our management team, our CPO creates opportunities for our partners and fosters alliances.

Beyond the workplace, Larraine is enamoured by the thinking and practices of the laws of attractions. Exploring her every day in such manner satisfies her curious mind and allows her to indulge her passions with purpose; a practice of great benefit to our company.

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Anoop Ramachandran Chief Technology Officer

Driving success, researching technologies and delivering solid and reliable solutions form our affable CTO Anoop’s activities. A pioneer of building our in-house platforms and...

Driving success, researching technologies and delivering solid and reliable solutions form our affable CTO Anoop’s activities. A pioneer of building our in-house platforms and R&D projects, Anoop is the crucial connection between our tech and customer management. Along with his team, Anoop’s dedicated process ensures our tech competence stays competitive in the dynamic digital landscape, providing solutions to help add value for our partners.

When not tendering to the intricacies of tech development, Anoop is a big fan of gardening. This nature nurture tendency is to our advantage, as we quite simply get to share in our CTO’s impeccable knowledge of cultivating and making things grow.

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Michele Marzan Chief Strategy Officer

A veteran digital professional, Michele brings a depth of digital know-how to our company operations from his time served in key roles across the industry. Working to develop...

A veteran digital professional, Michele brings a depth of digital know-how to our company operations from his time served in key roles across the industry. Working to develop success with our teams, our CSO is a creative and focused strategist, with heavyweight experience in brand transforming initiatives that deliver results. Michele sits as a member on the Board of Directors at IAB Italy.

Counter-balancing his corporate life with mountaineering, our CSO is a keen pursuer of this outdoor activity. This natural tendency to want to discover things at large, is one of the reasons we know Michele understands the need to having a good work-life equilibrium.

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Ben Segal VP Americas

From adtech startups to large marketing cloud software firms, Ben brings experience and passion for driving business results. Working to launch and grow MainAd's US business, he is...

From adtech startups to large marketing cloud software firms, Ben brings experience and passion for driving business results. Working to launch and grow MainAd’s US business, he is well versed in navigating the complex programmatic ecosystem and finding value for our agency and brand marketing partners. After covering commercial roles at Salesforce, Ben became VP of Sales for the adtech pioneer IPONWEB, and held sales leadership roles with VC-backed enterprise SaaS platforms in the adtech, martech, and HRIS spaces.

When not staring at a screen, on in trains, planes, and automobiles, he can be found in Long Island, NY with his wife Kelcey, twin girls and their little brother. He enjoys playing tennis, fishing, BBQing, and writing music in his free time.

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Roberto Pizzato Head of Marketing

Roberto is a marketer and writer with a broad experience in digital media and data-driven products across the UK, Italy, Germany, The Netherlands and the US. Before joining MainAd,...

Roberto is a marketer and writer with a broad experience in digital media and data-driven products across the UK, Italy, Germany, The Netherlands and the US. Before joining MainAd, Roberto was Head of Content at Buzzoole, an AI-powered influencer marketing platform that analyses social media data to identify the best content creators for bespoke influencers campaigns– where he played a pivotal role in the scale up phase. He held a strategic position in the international expansion of the company with a specific focus on the UK and the US. Acting as a connector between different departments, he works back-to-back with the R&D, product and commercial departments as well as external partners to implement MainAd’s global marketing strategy.

Beside his full-time job, Roberto freelances as writer, researcher & consultant for Italian magazines, independent agencies and NGOs. He is one of the authors of Datacrazia, an anthology about the role of big data in our society presented at the Turin International Book Fair 2018.

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