Our Leadership TeamCOMMITTED TO RESULTS

Claudia M, our CEA, brings integral purpose to our company. Her positivity is the very fabric of our company culture and is what drives our objective to perform at our best, at all times. Guiding and delivering the creation of new projects, including the reorganisation of the corporate structure, for the company’s development is her forte. With numerous years of experience, Claudia M looks over the planning of legal, fiscal and tax flows in the company, alongside overseeing the development and growth of our ventures, post-launch. As CEA, she ensures the business strategy is expressed in the enterprise’s processes and systems, and cultivates stakeholder relations. She also plays a crucial role in the research and implementation phases of financial opportunities, and extends our relationships through our social responsibility endeavours, where we stay true to helping build meaningful relationships with our chosen charity, Terre des Hommes.

In her personal activities, Claudia M’s passion for all things social is top of the agenda. Whether it’s the arts or culture, her smiling genial nature governs her desire to achieve personal and professional self-development.

Larraine is one of our company’s fastest rising stars, delivering successful strategic solutions that have amplified our growth in the Far East. Focused on research and business development, Larraine leads our product vision, solidifying our products/services to develop profitable customer acquisition channels. Together with our management team, our CPO creates opportunities for our partners and fosters alliances.

Beyond the workplace, Larraine is enamoured by the thinking and practices of the laws of attractions. Exploring her every day in such manner satisfies her curious mind and allows her to indulge her passions with purpose; a practice of great benefit to our company.

Driving success, researching technologies and delivering solid and reliable solutions form our affable CTO Anoop’s activities. A pioneer of building our in-house platforms and R&D projects, Anoop is the crucial connection between our tech and customer management. Along with his team, Anoop’s dedicated process ensures our tech competence stays competitive in the dynamic digital landscape, providing solutions to help add value for our partners.

When not tendering to the intricacies of tech development, Anoop is a big fan of gardening. This nature nurture tendency is to our advantage, as we quite simply get to share in our CTO’s impeccable knowledge of cultivating and making things grow.

A veteran digital professional, Michele brings a depth of digital know-how to our company operations from his time served in key roles across the industry. Working to develop success with our teams, our CSO is a creative and focused strategist, with heavyweight experience in brand transforming initiatives that deliver results. Michele sits as a member on the Board of Directors at IAB Italy.

Counter-balancing his corporate life with mountaineering, our CSO is a keen pursuer of this outdoor activity. This natural tendency to want to discover things at large, is one of the reasons we know Michele understands the need to having a good work-life equilibrium.

From adtech startups to large marketing cloud software firms, Ben brings experience and passion for driving business results. Working to launch and grow MainAd’s US business, he is well versed in navigating the complex programmatic ecosystem and finding value for our agency and brand marketing partners. After covering commercial roles at Salesforce, Ben became VP of Sales for the adtech pioneer IPONWEB, and held sales leadership roles with VC-backed enterprise SaaS platforms in the adtech, martech, and HRIS spaces.

When not staring at a screen, on in trains, planes, and automobiles, he can be found in Long Island, NY with his wife Kelcey, twin girls and their little brother. He enjoys playing tennis, fishing, BBQing, and writing music in his free time.

Roberto is a marketer and writer with a broad experience in digital media and data-driven products across the UK, Italy, Germany, The Netherlands and the US. Before joining MainAd, Roberto was Head of Content at Buzzoole, an AI-powered influencer marketing platform that analyses social media data to identify the best content creators for bespoke influencers campaigns– where he played a pivotal role in the scale up phase. He held a strategic position in the international expansion of the company with a specific focus on the UK and the US. Acting as a connector between different departments, he works back-to-back with the R&D, product and commercial departments as well as external partners to implement MainAd’s global marketing strategy.

Beside his full-time job, Roberto freelances as writer, researcher & consultant for Italian magazines, independent agencies and NGOs. He is one of the authors of Datacrazia, an anthology about the role of big data in our society presented at the Turin International Book Fair 2018.