Remember That Advertisers Can’t Rely on Machine Learning Alone: Q&A with Piero Pavone, MainAd
Despite retargeting’s less-than-rosy reputation in the digital industry, there may be something that can help restore its standing in society. Enter machine learning.
ExchangeWire speaks with Piero Pavone, COO, MainAd, about the role machine learning can play in improving customer engagement, and why they built their new platform, Logico, which aims to do just that.
First published on exchangewire.com by Lindsay Rowntree. Read the full article here.