Dmexco 2016: industry predictions on what to expect
Ask the industry what we can expect to see at dmexco this year and how the industry has developed, then sit back and let the opinions flood in. ExchangeWire hear from a plethora of industry experts and from the wide range of predictions and opinions, it looks set to be another great dmexco event.
Data, data, data
“dmexco has developed so much over the past few years, it’s where the industry looks to for change. We’re seeing the shift in the use of big data and how the success of it hinges on truly understanding the user; ad relevancy paired with user experience is paramount. Uniting first-, second- and third-party data should be integral to the user-centric strategy. All parties are accountable for utilising content, creativity and technology to ensure the value chain keeps the user’s interest at heart.”
Claudia Collu, CCO, MainAd
First published on ExchangeWire.com by Lindsay Rowntree. Read the full article here.