Does Retargeting Need A Rebrand?
Is retargeting still an effective advertising method for marketers? Marino Gualano, general manager and co-founder of MainAd runs through three key strategies to utilise retargeting and how you can leverage the benefits of your ads.
Retargeted ads are often seen in a negative light by those looking for a scapegoat within the digital advertising industry. But do they really deserve such a bad reputation?
In truth, retargeting is one of the most effective advertising methods marketers can use, especially in the retail sector. After all, research has shown the majority (92%) of first-time site visitors don’t plan to purchase: with 45% searching for products or services and one quarter comparing prices. Therefore, tailored ads that allow retailers to recover potentially lost purchase opportunities, while also providing special offers on products that consumers are genuinely interested in should be seen as a positive.
Read the full piece on performancein.com