Drive Awareness and Incremental Sales

Developed with powerful bidder technology and advanced machine learning models, is designed to drive awareness and incremental sales.

chart logic img bid img impression
chart logic img bid img impression

Logico Deconstructed

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Collects and processes petabytes

Collects and processes petabytes
of big data to fuel the Predictive Logic

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LOGICO TECH

Executes Predictive Logic in the marketplace for optimum results

Strategy

  • EXTRACTING

    Single instances profiling

  • DESIGNING

    Custom logic per brand

  • ENABLING

    One-to-one programmatic interactions at scale

  • DELIVERING

    Highly targeted and relevant messages

Results

  • Increases customer satisfaction with better predictions, lower exposure & higher engagement

  • Increases cost efficiency & promote waste prevention.

  • Minimises over-exposure & prevents banner blindness

  • Results in higher conversions

The explosion of new tech compounded with a huge cultural shift in the way people interact with brands online has turned the ad tech world on its head. Taking the charge are key innovators like MainAd.

Continuous Early Adopters of Technology

At MainAd we understand that staying agile and open to evolution is
what keeps us ahead of competition.

Throughout the years we have leveraged digital tech trends
to fuel our progress and always offer our clients the best
opportunities for digital monetisation.

  • MainAd founded, starting in Search
    Engine Marketing.

  • Vertical websites introduced across
    various countries.

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    RTB & Programmatic launched.
    One of the first to sign EU contract with AppNexus.

  • Retargeting becomes
    core business focus. Full in-house retargeting tech and
    algorithm developed.

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    Logico, flagship tech project started using Google Cloud Platform.

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    Logico, flagship
    tech project started
    using Google Cloud
    Platform.

In a fast, competitive and mature market, our Logico solution is a real game-changer; we have the flexibility to build the logic around each opportunity, for better performance, more cost efficiency and revenue.