IAB Italia Forum
2017 will open the doors to simplification for MainAd, an ad tech company. Recently appointed Chief Strategy Officer, Michele Marzan, explains to Engage Italia:
“MainAd, committed as part of programmatic buying and machine learning, was among the participants of the IAB Italia Forum 2016.”
Noting the growing interest, also emerging in the course of this year’s two days, for technology, programmatic and especially for the data, the company is preparing to usher in the new year with a series of innovations that go in this direction.
“The goal”, Michele Marzan, tells Engage, “is to simplify the complexity involved in data management, with solutions able to put down a heritage, and exploit it to the benefit of their communications.”
First published on exchangewire.com by Cosimo Vestito. Read the full article here.
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