Fashion: here is how to do marketing via desktop and mobile in sync
Michele Marzan, Chief Strategy Officer of MainAd, explains the approach needed to take advantage of mobile, which is now the main means for online fashion purchases.
In advertising we must aim at creating “consistent messages.” This means that we must be consistent in fiction, and in fact even storytelling, in the transition between desktop and mobile. What a user sees on mobile throughout their user journey, they should then be able to easily pick up where they left off when switching onto a mobile or any other device.
First published on engage.it. By Michele Marzan, CSO | MainAd. Read the original article here.