dmexco edition: Meet Michele Marzan, our CSO
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You are and you do…?
– I’m the one who has attended all the editions of dmexco; this is the second one with the brand of MainAd on my heart, and I’m proud of it!
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I’ve come to your stand. Tell me more…
– As the Chief Strategy Officer of the company I can offer you a comprehensive view about all the opportunities for partnering with us. MainAd is a company of many talents, and a fast-growing proprietary technology: Logico, a plug and play solution, as well as a customisable one. Our technology uses predictive algorithms to transparently select bids that have the highest chance of winning auctions, according to user and/or publisher centric matching. If originally MainAd rocked on performance advertising models, we’re now focused on full-funnel advertising projects including branding and engagement. “With Logico you will only bid on truly valuable impressions, both in terms of pricing and targeting, to reach your expected ROI. Ready to use strategies are available, but these can also be tailored around the advertiser’s needs”.
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What are you looking forward to at dmexco?
– Our agenda is well packed but some slots are still available so that you can meet our crew! This is the main goal for us, to meet clients, publishers and agencies, and hosting them at our booth. Above all, dmexco is the place to be in Europe to look forward to the next step. I’m also here to learn and share what we’ve done so far, especially in the field of Machine Learning applied to Programmatic. See you soon, in a few hours!
Your survival tip for dmexco: don’t underestimate the queue at the taxi station. The last day at the departure, it could take almost 30 min to get a ride…