dmexco edition: Meet Emiliano Amicuzi, our CFO

  1. You are and you do…?

– I’m Emiliano Amicuzi, CFO at MainAd. I oversee the financial growth and development of the company, with a focus on business development and ventures. I work strategically with our founders to assess international opportunities. I also look after our company performance at all levels, from business units down to campaign level (CTR, CPC, ROI).

On a daily basis, I supervise a business unit focused on Forex and financial products, often creating strategies for SEM and arbitrage models. I have a passion for researching the internet for new ideas and potential business models to apply internally in MainAd.

  1. I’ve come to your stand. Tell me more…

– MainAd is an international advertising technology company, and we operate in a similar capacity of a trading desk company. We work on a CPA commission model so the risk is 100% on our side. We offer one of the truest and fairest performance results in the industry, and can now provide a more efficient targeting approach, with our tech solution, Logico. The technology’s ability to process big data in a fraction of a second, makes it a powerful advertising tool that improves retargeting.

Our open approach to the way we do business has always allowed us to remain agile to new ventures and business opportunities. The vast amount of technical know-how and expertise that we bring to the table comes from years of efforts at finessing our clients’ campaigns; by making sure we understand your KPIs and providing you with a bespoke solution.

  1. What are you looking forward to at dmexco 2017?

– Definitely new business opportunities; potential partnerships … we’re always keen on new ideas/ventures where we can invest some MainAd know-how.

Your survival tip for dmexco: Make the most of your first day and keep your energy level UP for the long night, since during the dmexco party many interesting people and business opportunities can emerge.